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The Moderator's Survival Guide - Handling Common, Tricky and Sticky Situations in User Research (Epub) Gooner

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Description

 							
  
  Publisher: Morgan
Kaufmann Publishers In (21 Nov. 2013)
  Language: English
  ISBN-10: 0124047009
  ISBN-13:
978-0124047006
  
  The Moderator's Survival Guide is your indispensable resource for navigating the rocky
shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations
(ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries,
or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your
organization. You must be prepared for anything that may happen, from your technology failing to the participant
quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes
your way. * Practical, field-tested, and actionable tips for what to do and say-and what NOT to do or say-in each
situation.* Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the
unlikely.* Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.
  
  About the Author
  
  Donna Tedesco is a Senior
User Experience Specialist with over ten years of user research experience. She has published and presented at local,
national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the
Usability Lab: Conducting Large-Scale Online User Experience Studies." Donna received a BS in Engineering
Psychology/Human Factors from Tufts University School of Engineering and a MS in Human Factors in Information Design
from Bentley University. Fiona Tranquada is a Senior Usability Consultant with over ten years of user research
experience. She has published and presented at local and national conferences and is an active Board member for the
Boston chapter of the User Experience Professionals Association (UXPA). Fiona received a BA in Professional Writing and
Creative Writing from Carnegie Mellon and an MS in Human Factors in Information Design from Bentley University.
						

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